Our SEO Experts in Phoenix periodically conduct research on leading SEO trends to determine what they think are
the most important ranking factors year-on-year basis. Read more about these high-level SEO factors, in priority order
• Domain-level link authority features:
Backlink is all about how many other websites link to your website. Google considers these links as recommendations from other sites.
While building backlinks to your website you should not point to specific pages on your site, domain-level features of Google evaluates overall reputation and authority of your entire website based on overall backlink profile. Think of it like this: when several reputable websites link to different pages within your website, Google see your whole website as more trustworthy and authoritative.
This domain-level link factor helps Google decide how high your website should be placed in search results. So, You should focus on building a strong network of links from other quality websites to different pages on your website. This process can really boost your site’s visibility and credibility online.
• Page-level link metrics:
Page-Level Link Feature is a fancy way of saying the quality and quality of these backlinks aimed at a particular page’s visibility and authority in Google.
If a lot of reputable websites link to a single page on your site, Google may find that page as more valuable and likely to provide useful information to users searching for related topics.
Page-level link metric helps Google determine the ranking of single pages in search results. You can get more quality backlinks to specific pages on your site to significantly improve their rankings in Search Results.
This way You can make them more visible to potential visitors.
• Page-level keywords and content
Webmasters should use keywords in particular parts of the HTML
code on the page (<title> tag, <h1>, alt attributes, etc.).
Keywords: are phrases that people type into Google when they’re looking for information. Each page on your website should focus on specific keywords that are relevant to what that page is about. For example, if you have a page about “best yoga mat,” your content should include related keywords like “yoga mat reviews,” “top yoga mat,” and so on.
Content: This refers to all the text, images, videos, and other elements that make up the information on your web page.
Webmasters should use the right keywords in a natural and informative way, and make sure your content is well-written and relevant, You can dazzle Google by properly implementing keywords and images.
• Page-level keyword-agnostic features
Page-level keyword-agnostic features refers to important aspects affecting page’s visibility and ranking regardless of the keywords used.
For examples:
Page Load Speed: is an indicator how fast your web page loads when someone tries to visit it. Faster-loading pages in <3 seconds tend to rank better because they provide a better user experience.
Mobile Friendliness: Mobile-friendly pages rank higher in mobile search results.
Security (HTTPS): is indicated by the padlock icon in the browser’s address bar
Google considers pages with padlocks more secure as it provides a safer browsing experience for users.
User Engagement Metrics: Factors like how long visitors stay (dwelling time) on your page, how many pages they visit.
It makes a page more valuable and relevant.
Internal Link Structure: A well-structured internal linking strategy helps Google understand the importance of different pages on your website.
Page-level keyword-agnostic can help you improve the overall user experience and trustworthiness of your web pages. Our SEO Consultants in Phoenix can create bespoke strategies to improve your page’s performance and attract more visitors to your site from Google.
• Domain-level brand metrics
It refers to all the activities/stuff you do to establish what people think of your domain name i.e. Issue press release, talk to news media, online forums to communicate with your target audience etc.
Domain-level brand metrics help Google perceive the overall brand strength and authority of your entire website.
Here’s why it is important:
Brand Recognition: If your brand is recognized and trusted by users, Google may rank your website better in search results.
Brand Mentions: When social media platforms i.e. X, Facebook, Instagram mention your brand name or link to your website without using specific keywords, it helps establish your brand authority.
Social Signals: Activities such as Facebook shares, likes, and comments, can indicate the popularity and relevance of your brand.
Direct Traffic: When people type your website URL directly into their browser. Google may perceive this as a signal of a strong brand presence.
Brand Reputation: Positive reviews and a good reputation can enhance your brand authority in the eyes of Google.
• Usage and traffic/query data
You can simply ask yourself “Are people sticking around and interacting with my website?”
Engagement Metrics: Google pays attention to Metrics such as bounce rate (percentage of visitors who leave after viewing only one page), time spent on site also known as dwell time, pages per session indicate Google about how engaging and relevant your page content is.
Traffic: Google loves websites that attract organic (non-paid) traffic from diverse sources, indicating that your content is valuable and relevant to users’ queries.
Query Data: Optimizing for relevant search queries can help improve your rankings and bring more visitors.
Click-Through Rate (CTR): A good CTR indicates that your title and meta description (the text displayed in search results) are compelling and relevant to users’ queries.
User Intent: You can do proper research on your target audience to effectively satisfy user intent through content and usability together.
What Can I do?
Use informational images: Charts, Graphs and Infographics
Use Engaging Videos
Engage user participation with comments etc.
• Page-level social metrics
It is debatable whether Page-level social metrics really work or not:
Social Shares: can help people share links to your web pages on social media platforms like Facebook, X etc. Google may consider these social shares as a positive signal for ranking your pages (though they deny that).
Likes and Comments: You can make use of this for better visitors engagement.
Social Followers: The number of followers your social media profiles have can indirectly affect SEO. A larger following indicates a broader audience and potentially more traffic to your website, which can positively impact your site’s authority and rankings.
• Domain-level keyword usage
This refers to whether or not your domain name is an exact or partial match of your primary keywords. in simple language, it is how keywords are used in the root or subdomain name, and how
impactful that might be on search engine rankings.
It’s expected from Webmasters to distribute keywords across different sections of your website, including Headings, Subheadings, Body content, image alt tags, and meta tags (like title tags and meta descriptions).
• Domain-level keyword-agnostic features
